Emarketing | Three Critical Activities All Businesses Must Do With Social Media
Posted on February 9, 2010
Filed Under Automated Marketing Systems, Blogging, Bulk Email Marketing, Increase Your Website Traffic, Internet Business, Internet Marketing, Make Money Online, Promote Your Website, Website Promotion Services | 3 Comments
First of all it’s hard to dispute the numbers, IT focused marketing has significant cost advantages:
- Commercial e-mail returned $43.62 for every dollar spent
- Internet search advertising returned $21.85 for every dollar spent
- Direct mail only returned $15.22 for every dollar spent
- Catalogs only returned $7.32 for every dollar spent
As companies begin to realize the cost differences as noted above and the impact on their profit margins, they will begin the transition to incorporate email marketing into their budgets. Additionally there are some other great benefits that traditional marketing does not provide.
* It allows targeting and segmentation based on customer needs and wants
* It is data driven which is trackable and reportable and provides almost instant feedback
* It drives direct sales via your website or online sales
* It builds relationships, loyalty and trust and this is key
* It supports sales through other channels, partners and media
Email marketing solutions support database integration, segmentation and various other tricks and techniques such as auto-response and nurturing programs for improving the targeting of outgoing messages. These types of solutions can now generate on-the-fly emails customized down to an individual recipient basis based on how they respond or not to your campaign.
With every email campaign you send out, it generates immediate feedback with actionable data you can use to refine your approach and messages as well as measure your ROI. Some of the immediate action generated comes in the form of sales, downloads, inquiries, and registrations.
While the goal of an informative email newsletter and other emails is to send prospective customer/clients to offline stores and events, prepares the way for catalogs, builds awareness, contributes to branding, strengthens relationships, encourage trust and loyalty it still needs to incorporate some aspects of social media.
Social Media will assist in not only building your email lists, but in developing the trust and loyalty all business seek to achieve with their customers. Here are the 3 basic steps to get you started:
1) Register your company name at all the popular sites because if you don’t, someone else will. Here are a few of the more popular sites to get you started:
- FaceBook.com
- Linkedin.com
- MySpace.com
- Twitter.com
- YouTube.com
- and don’t forget about registering a Blogging site as well
2) Assign someone in your company to monitor these sites to listen for your company name, your competitor’s names, and words that relate to your product and/or service.
- Listening always comes first
- If there is no mention of you company you have a problem
- If there is negative PR you need to respond in a positive manner
- If there is positive PR you need to thank the individual/person for their post.
3) Begin to use the social media sites to drive traffic to your web site.
- Mention your company, products/services and web site in your messages and posts
- Post at least once per day – (there are tools available that will allow you to post once and write to multiple sites)
For a list of many of the free tools to do this go to http//socit2me.com
- Remember you can reach millions of new customers each day that could purchase your product or service
Remember your goal with social media is to create awareness of your product and services and have people go to your site. Do not attempt to sell your product or services with these tools that’s what the email campaign and web site do.
If you do this properly and effectively you can easily reduce your traditional marketing budget by upwards of 40% and at the same time continue to increase sales and grow you business.
TheBoardRoomAdvisors, LLC is focused on assisting senior executives, and their organizations improve the performance and effectiveness of their operations. We have the in-depth understanding of the core management and business processes that impact daily operations along with the future direction and opportunities for growth and competitive advantage. TheBoardRoomAdvisors, LLC helps you reach your goals and stay ahead of the curve.
To survive in today’s economic climate not only does an organization need to be lean and efficient, but also agile and flexible, to take advantage of every possible opportunity. To that end we have launched our social media site http//socIT2me.com focused exclusively on social media for business. Our deep experience in areas such as; social media, Web 2.0, ebusiness, enterprise-wide cost reductions, IT effectiveness, organizational alignment and business and IT alignment allows us to deliver the solutions to improve both the IT and business operations.
Please contact TPacileo@TheBoardRoomAdvisors.com or 203-494-5277 for more information on our products and services.
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